![]() Even heavy viewers of local TV news and network news spend more time watching cable news than they do watching these respective platforms.That is more than twice as much time as local and network TV viewers spend getting news on those platforms. While the largest portion of Americans watch local and network TV news at home, those who tune into cable news do so for an average of 25 minutes a day.Some of the key findings from this initial analysis include: 9, follows its formula of delivering opinion from both the left and right.) (The channel’s new version of Crossfire, which debuted on Sept. ![]() Even larger proportions of Fox News and MSNBC viewers, roughly half, also spend time watching CNN, which tends to be more ideologically balanced in prime time. The reverse is true for roughly a quarter (28%) of Fox News viewers. ![]() More than a third (34%) of those who watch the liberal MSNBC in their homes also tune in to the conservative Fox News Channel. In one finding that may seem counterintuitive in an era of profound political polarization, significant portions of the Fox News and MSNBC audiences spend time watching both channels. The Nielsen data make it clear that cable’s audience is staying for a healthy helping of that content. Previous Pew Research Center data have shown that in prime time-when the audience is the largest-cable talk shows tend to hammer away at a somewhat narrow news agenda that magnifies the day’s more polarizing and ideological issues. And Pew Research’s annual State of the News Media report shows that the nightly network newscasts draw far larger audiences than the prime-time cable news shows.īut the deeper level of viewer engagement with cable news may help to explain why cable television-despite a more limited audience-seems to have an outsized ability to influence the national debate and news agenda. A 2012 Pew Research Center survey of news consumption habits shows that local television remains the most popular way of accessing news. The numbers in this report dovetail with other data about television news viewership. It is based on Nielsen’s national panel of metered homes and reflects viewership in the month of February 2013, which largely coincides with the first television “sweeps” period of the year. This comparison of in-home network and local television, cable and internet news consumption offers a unique look at how people get news across different platforms in a rapidly changing media environment. The data in this study was prepared specifically for the Pew Research Center by Nielsen, the primary source of ratings and viewership information for the television industry. Even those adults who are the heaviest viewers of local and network news spend more time watching cable than those broadcast outlets. And the heaviest cable users are far more immersed in that coverage-watching for more than an hour a day-than the most loyal viewers of broadcast television news. On average, the cable news audience devotes twice as much time to that news source as local and network news viewers spend on those platforms. While 38% of adults watch some cable news during the month, cable viewers-particularly the most engaged viewers-spend far more time with that platform than broadcast viewers do with local or network news. ![]() adults (71%) watch local television news and 65% view network newscasts over the course of a month, according to Nielsen data from February 2013. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers.Īlmost three out of four U.S. Even at a time of fragmenting media use, television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. ![]()
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